Medical Fresh is a new business model that combines the growing market of in-home medical massage with a "foot and toenail care business." Foot care businesses are common in Europe, and keywords such as "thickened nails, corns, and ingrown toenails" have extremely high online search volume, making it a business that can attract attention. Because it is a market with a bright future, it is a next-generation senior business that can achieve overwhelming differentiation from other companies in the in-home medical massage business, which has many new entrants and competitors.