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[No franchise fee, high profit margin, can be operated by one person] A vegetable soup specialty shop with monthly sales of 2 million yen
Franchise opportunities available from January 2022!
Our company operates a ghost restaurant business focusing on delivery and takeout sales, as well as a social media marketing business.
"Gorogorone" is based on the concept of "getting a day's worth of vegetables in one bowl of soup," and is popular among business professionals who "want to be health-conscious but don't have the time."
Furthermore, because we target a health-conscious customer base and focus on repeat business, we are less susceptible to external factors and can easily adjust prices upward in response to increased demand.
Estimated Startup Cost:Up to ¥1,000,000
Industry:Food & Beverage/Delivery
Our franchise brand allows you to open and operate a business with zero franchise fee (and no other initial costs at the time of contract).
The reason we don't charge initial costs compared to other companies is that, in order to realize our philosophy of "creating a community where everyone can enjoy food and space," we believe that leveraging the support of various companies and individual business owners, in addition to our own capital, will allow us to achieve this more quickly and widely.
Rather than charging high franchise fees and royalties from each store, we believe it is important to create a community between our business partners and ourselves by receiving only minimal operating costs from those who share our vision.
■Franchise Agreement Costs
【Initial Costs】
0 yen (No franchise fees, security deposits, etc. are charged at the time of FC contract)
【Monthly Fees】
You can choose one of the following.
① Recipe sharing model: 5.5% (tax included) royalty on total sales
② Designated ingredient wholesale sales model: 0 yen royalty
*The monthly fee for the month of operation will be calculated on a pro-rata basis from the start date to the end of that month.
"Gorogorone" boasts a high marginal profit margin of over 36% (an indicator representing the profitability of a product, calculated by subtracting variable costs from sales revenue), even within the food and beverage industry.
The reasons for this are primarily the following three points:
① It offers a wide variety of unique and delicious flavors, encouraging users' desire to collect and making it easier to secure multiple orders.
② Repeat customers tend to have gradually increasing average order values.
③ Healthy brands tend to offset the "guilt" users feel about using delivery services, leading to higher average order values.
While ① is the most important factor, a brand built by analyzing the purchasing principles of delivery users is more likely to be loved for a long time rather than being a fleeting trend, making it easier for the store to control the supply and demand balance (balance of price and order volume).
Regarding "Gorogorone," while the co-founder chef was in charge of culinary development and operational setup, the daily operations are designed so that even I, with no prior restaurant experience, can manage them. Therefore, it should be possible for independent business owners and companies looking to start their own businesses to open a store without any problems.
Regarding brand PR, we will continue to provide support not only to our directly managed stores but also to our franchise stores.
[If you already own a store]
Franchise fee: 0 yen
Security deposit: 0 yen
[If you are planning to open a store]
Franchise fee: 0 yen
Security deposit: 0 yen
Kitchen equipment: Approximately 300,000 yen (if using used equipment)
First month's rent: Approximately 150,000 yen (100,000 yen rent + 50,000 yen utilities)
Royalty: 5% (calculated on a daily basis from the start of store operations until the end of the month)
*The first month's inventory costs are not included above, as we assume accounts receivable.
If you purchase inventory with immediate payment, additional funds will be required on top of the above.
[If you have your own delivery system]
Total sales: 2 million yen (70,000 yen/day x 28 days)
Variable costs: 510,000 yen (18.5% food cost + 7% packaging cost)
Fixed costs: 150,000 yen (100,000 yen rent + 50,000 yen utilities)
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Profit: 1.34 million yen
[If you use a delivery site's delivery system]
Total sales: 2 million yen (70,000 yen/day x 28 days)
Variable costs: 1.28 million yen (38.5% delivery system fee + 18.5% food cost + 7% packaging cost)
Fixed costs: 150,000 yen (100,000 yen rent + 50,000 yen utilities)
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Profit: 570,000 yen
*When reviewing ghost restaurant recruitment postings from other companies, we have observed cases where labor costs for delivery are not clearly stated. Please keep this in mind when comparing and considering your options.
[What your store needs to do]
- Confirm the equipment and environment of our kitchen
- Confirm the operation of food preparation, taking orders, etc.
[What we will do]
- Confirm your store's environment and support the establishment of operations
- Respond to inquiries regarding the brand after opening
- Conduct meetings to increase sales and improve profits
We will also provide support as needed in addition to the above.
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