The reuse business, which converts unwanted items into cash, is less susceptible to economic fluctuations and is attracting attention as a growing business. The reuse market within the franchise industry saw sales expand from 1,210 billion yen in 2009 to 1,539 billion yen in 2013. Furthermore, the market itself is projected to reach 2 trillion yen by 2025. This growth is partly due to the 2011 Great East Japan Earthquake. Following the earthquake, there was a shift in consumer attitudes towards secondhand goods, and sales increased significantly from that year onward. This type of buyback business, which aligns with the needs of the times, offers a great chance of success and is a recommended industry for those considering starting a business.