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For diversifying your franchise owner's business! We also support fundraising!
T-ÉLAN, operated by MJ Co., Ltd., is a fully private personal Pilates studio that requires no large initial investment like large-scale studios, and can be started with just 10 tsubo (approximately 33 square meters) and one machine.
It achieves a high customer retention rate through its unique lessons that combine "posture improvement x body shaping." The headquarters, which has a track record of supporting over 100 companies in web marketing, provides thorough support from building customer acquisition funnels to "customer service and instruction training that converts trial sessions into memberships."
It offers a highly reproducible business model where the break-even point is reached with 24 members, and all four directly managed stores exceeded monthly sales of 1 million yen within six months.
Estimated Startup Cost:Up to ¥5,000,000
Industry:Barber/Bodywork/Medical
Unlike the tens of millions of yen investment required for typical large-scale group Pilates classes, T-ÉLAN can be started in a single room of an apartment building (approximately 10 tsubo, 1 booth).
It can be started with an initial investment of 3.4 million yen, and fixed costs are kept to a minimum.
It achieves both a low break-even point, where profitability can be achieved with just 24 members in a single month, and high profitability, aiming for monthly sales of 1.8 million yen and operating profit of approximately 710,000 yen (approximately 8.56 million yen annually) with 46 members.
MJ Co., Ltd., the parent company, is a web marketing professional with experience supporting sales growth for over 100 companies.
All four of their directly managed stores achieved monthly sales of 1 million yen within six months (as fast as three months), demonstrating reproducibility without relying on any particular charismatic store manager.
Franchise owners don't need to worry about customer acquisition strategies from scratch; the parent company provides a complete system for attracting potential customers, including website, social media, and reservation process development.
The key to success in a retail business lies in "how effectively you can convert trial customers into members."
At T-ÉLAN, in addition to practical training before opening, headquarters consultants review recordings of actual trial lessons after opening and provide feedback on specific areas for improvement.
By providing ongoing support without setting time limits until you can confidently close deals, we cultivate stores into those where "5 out of 10 trial customers become members" within six months.
Franchise fee (first store only): 1,500,000 yen
Machines: 1,000,000 yen
Interior and equipment: 300,000 yen
Property acquisition costs: 600,000 yen
Sales: ¥1,800,000/month
Rent: ¥180,000/month (estimated for Tokyo)
Personnel costs: ¥340,000/month
Advertising costs: ¥120,000/month
Royalties: 8% of sales (maximum 10%/month)
• Fundraising Support
We support fundraising from financial institutions based on your business plan (outsourced).
• Training and Development Support
The key to success in a retail business lies in "how effectively you can convert trial customers into members."
At T-ÉLAN, in addition to practical training before opening, headquarters consultants review recordings of actual trial lessons after opening and provide feedback on specific areas for improvement.
By providing ongoing support without setting time limits until you can confidently close deals, we cultivate your store into one where "5 out of 10 trial customers become members" within six months.
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