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Achieving a 70% contract rate and a 90% retention rate, this highly realistic studio model sets itself apart from the competition.
PILATES STUDIO Swan currently operates approximately 20 stores in five prefectures: Aichi, Mie, Shizuoka, Tokushima, and Fukui (as of February 2026).
A notable point is that all stores, including directly managed and franchised locations, have achieved profitability.
• All stores are profitable
• Average contract rate exceeds 70%
• Many stores have attracted over 100 trial participants in their first month of operation
• The Suzuka area has achieved over 180 trial participants
• All stores have recorded an average monthly sales of approximately 2.5 million yen
These achievements are not limited to specific areas or a few stores, but demonstrate that the business model is viable for wider expansion.
Estimated Startup Cost:Up to ¥10,000,000
Industry:Cram School/School
In recent years, the Pilates market has continued to expand both domestically and internationally, driven by a growing health consciousness and a heightened awareness of beauty, particularly the desire to improve one's appearance.
The domestic market size is projected to grow from approximately 70 billion yen in 2022 to approximately 120 billion yen in 2028, with a particularly significant increase in users among women in their 20s to 50s.
Furthermore, the growing demand for "visual changes," such as improved posture and changes in body shape, along with increased awareness through social media, are also contributing to market growth.
Amidst these trends, demand for specialized studios focusing on machine Pilates is increasing nationwide.
At PILATES STUDIO Swan, we eliminate reliance on individual expertise from the outset, systematizing education, operations, and customer acquisition entirely under the direction of headquarters.
• Issuance of teaching qualifications by headquarters-operated schools
• Operational, customer service, and performance management know-how common to all stores
• Customer acquisition model designed to deliver results from the initial stages of opening
This creates a franchise model that allows all stores to aim for the same level of results.
[Franchise Opportunities Available]
A Franchise Model That Allows Even Beginners to Aim for Profitable Management
PILATES STUDIO Swan is recruiting franchise partners based on an operating model that has achieved profitability at all its locations.
The key feature of Swan FC is that even those with no experience in the Pilates industry can aim for management based on a system and data.
• 28-hour training program provided by headquarters (supporting those starting out with no experience)
• Web-based customer acquisition model designed for initial customer acquisition
• Revenue model projected to have an average monthly sales of 2 to 2.5 million yen and an operating profit margin of approximately 30%
• Sharing of know-how based on the track record of profitable operation at all locations
Furthermore, compared to typical franchises in the same industry, it features a design that keeps initial costs down (approximately 8 to 11 million yen) and a model designed for a return on investment of 14 to 19 months.
For those in the beauty and health sector considering a business model that operates through systems rather than being overly involved on the ground, Swan FC offers a new franchise option.
Further details are available at our franchise information sessions and individual consultations.
For the dual-operation model, the price is approximately 8.5 million yen.
[Pre-Opening Support]
- Location selection and store opening planning
- Design and construction support
- Training and opening preparations
[Post-Opening Support]
- Customer acquisition and marketing support
- Operation and performance management support
- Ongoing training and follow-up
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