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"Chicken broth" x "Dipping noodles" = "Rich Dipping Noodles Maruya" - pioneering a new market!
In the massive ramen market, said to be worth over 400 billion yen, Maruya is pioneering a new market with its rich chicken broth-based tsukemen (dipping noodles).
Maruya believes the most important points for a successful restaurant business are "high level of expertise," "broad customer base," and "enthusiastic staff." They have implemented innovative approaches to their products, store environment, and staff training, resulting in a popular restaurant with a high rate of repeat customers. Furthermore, headquarters support makes low-investment startup possible, allowing owners with financial concerns to confidently open their own business!
Estimated Startup Cost:¥10,000,000 or More
Industry:Food & Beverage/Delivery
Maruya's "Chicken Paitan Soup" is so addictive that repeat customers rave about it! The homemade noodles are just as strong as the soup. Driven by the desire to "bring smiles of satisfaction to our customers' faces, from quality control to delivery," they even built their own noodle factory with professional noodle artisans! Maruya's dedication to ramen is a testament to their ability to thrive in the competitive ramen market and maintain their popularity in Fukushima Prefecture, a fiercely competitive ramen area.
Furthermore, because there are few competitors offering "Chicken Paitan Soup," there's a great chance of becoming a pioneer in your area!
Maruya has chosen an easily accessible location and created an interior and exterior design and atmosphere that makes customers feel comfortable entering. We welcome customers to our restaurant where children, the elderly, and women can all easily enjoy delicious ramen from a specialty shop. Regarding the menu, we have made efforts to appeal to a wide range of customers, such as the "rich yet refreshing" chicken broth ramen popular with women and children, and the "rich and hearty" tsukemen (dipping noodles) that is appealing to students and men.
By creating a restaurant with the customer's best interests in mind, we aim to create a place where more customers can enjoy their meal comfortably, which will lead to customer acquisition and increased profits.
"We want to create vibrant communities of business owners in various regions through our franchise business and contribute to the revitalization of each area." Based on this passionate belief, Maruya is focusing on its franchise business. Starting with the desire of Maruya's representative to "do something about the dilapidated town in front of a local train station," "Noukou Tsukemen Maruya Main Store," located behind the less-trafficked Iwaki Station, has grown into a popular restaurant with monthly sales exceeding 6 million yen, playing a significant role in regional revitalization.
Leveraging this experience of successful regional revitalization, Maruya can propose customized business plans tailored to each region, environment, and the owner's wishes. This business is highly recommended for owners who want to revitalize their local area through business.
Approximately 15 million yen (Tokyo metropolitan area, using existing premises)
Breakdown:
Franchise fee: Approximately 3.3 million yen
Store acquisition cost: Approximately 3 million yen (assuming Tokyo metropolitan area)
Interior and exterior equipment: Approximately 7 million yen
Fixtures: Approximately 1.5 million yen
System: Approximately 1.2 million yen (lease option)
Total: Approximately 16 million yen
Sales: ¥4,000,000
Cost of Goods Sold: ¥1,520,000
Selling and Administrative Expenses: ¥1,980,000 (Breakdown: Personnel Costs ¥1,000,000, Rent ¥400,000, Utilities ¥250,000, etc.) *Royalty: ¥4,000 per square meter
Operating Profit: ¥500,000
■ Before Opening
・Property Proposal… We can introduce you to unlisted, fully-equipped properties through our headquarters network.
・Creation of Income and Expenditure Plan (for submission to financial institutions)
・Fundraising Support
・Introduction to Interior and Exterior Construction Contractors… We can provide construction services at low prices through our affiliated companies.
・Store Manager Training… Approximately 1 month. You can learn operations while training at a directly managed store (classroom training included, training costs for 2 people are included in the franchise fee).
・Menu and various POP creation
・Opening Day Support
■ After Opening
・Public Relations Support and Sales Promotion Support
・Seasonal Menu Proposal
・Management Consulting
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