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A "two-pronged approach" is an option for buyback franchises. Earn money at the store. Earn money again through the headquarters' on-site buyback service.
■ Hanamaru, the Buyback Specialist - A New Place Where Things Connect
Hanamaru is a buyback specialist that purchases your "treasures"—brand-name goods, precious metals, watches, antiques, and more—at fair prices and connects them to the reuse market.
Operated by 2nd Village Co., Ltd., which has four years of experience in on-site buyback services,
Hanamaru finally opened its first brick-and-mortar store in May 2026.
With a top-class number of buyback items and four awards as a "recommended buyback store,"
Hanamaru is seeking franchise partners nationwide.
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Estimated Startup Cost:Up to ¥10,000,000
Industry:Brand/Precious Metal
High-value and large items brought in by customers are "tossed up" to headquarters. This is an industry-first system that allows you to earn additional revenue without leaving your store by connecting them to headquarters' on-site purchase service. The confirmed profit from on-site purchases completed through the toss-up system is split 50/50 between the owner and headquarters. Even with a one-person operation, you can maximize sales without missing opportunities or burdening sales staff. Headquarters will handle situations where you lack funds for purchases, so you can focus on managing your business with peace of mind.
Hanamaru offers zero franchise fees, zero royalties, zero advertising sponsorship fees, and zero system usage fees. While other franchises charge fixed costs of 200,000 to 350,000 yen per month, Hanamaru does not. With an initial investment of approximately 8.2 million yen, it has demonstrated a model profit of 1.2 million yen per month and a minimum investment recovery period of 7 months. With a business design where "all your hard work goes straight to your door," you can aim for profitability from the first year of operation. The low fixed costs also directly translate to high resilience to economic downturns.
① Authenticity Guarantee: Products that have gone through headquarters' appraisal (photos sent via LINE) will be purchased by headquarters even if they are later found to be counterfeit.
② Withdrawal Guarantee: If you withdraw within one year of opening, headquarters will cover half of the property acquisition and interior/exterior renovation costs (limited to headquarters-approved properties).
③ SV Support: 7 days of training + 5 days of on-site store visits at opening, plus monthly online interviews (normally 30,000 yen per month → free for a limited time). Become a professional buyer owner, even with zero appraisal knowledge or management know-how.
✅ Franchise Fee: ¥0 ← Unprecedented in the industry (Limited Time Only)
✅ Royalty Fee: ¥0 ← Free (Limited Time Only)
✅ Advertising Sponsorship Fee: ¥0
✅ System Usage Fee: ¥0
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Training Fee: ¥1,000,000
Startup Kit: ¥200,000
Store Acquisition: ¥1,500,000 and up
Interior/Exterior Renovation & Equipment: ¥3,500,000 and up
Working Capital: ¥2,000,000 and up
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Total Initial Investment: Approximately ¥8,200,000 and up
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■ Monthly Revenue Model (Standard Store Case)
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【Revenue Breakdown】
Sales Revenue: ¥6,200,000
Purchase Costs: ¥4,000,000
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Gross Profit: ¥2,200,000 (Gross Profit Margin 35%)
【Expense Breakdown】
Personnel Costs: ¥300,000
Rent: ¥250,000
Advertising Costs: ¥300,000
Other: ¥50,000
Miscellaneous Expenses: 100,000 yen
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Total Expenses 1,000,000 yen
【Final Profit】
▶ Monthly Operating Profit 1,200,000 yen
▶ Annual Operating Profit 14,400,000 yen
▶ Investment Recovery Period 7 to 12 months
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■ Further Bonus: Additional Revenue from Hybrid Buyouts
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By passing on large buyout deals from in-store customers to headquarters,
50% of the confirmed profits generated from on-site buyouts are returned to the franchisee.
You can earn additional revenue while focusing on store operations.
*The above is a standard model. Results may vary depending on location and management efforts.
*Royalties, advertising sponsorship fees, and system usage fees are all 0 yen.
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■ Pre-Opening Support
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▶ Area Selection Support
The head office creates a store opening report based on data analysis software and on-site surveys.
We visualize the market area population, competition density, and projected sales to propose the optimal location.
▶ Training Program (Total 7 Days)
・3 Days of Classroom Training: Antique Dealer's Act / Basic Authentication / Buyback Market Values
・4 Days of Practical Training: Customer Service Role-Playing / Document Completion / System Operation
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■ Support at the Time of Opening
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▶ 5 Days of Store Supervision
A head office supervisor will be stationed at the store for 5 days,
providing thorough support for customer service, appraisal, and customer acquisition from the very first day.
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■ Post-Opening Support (Limited Time Offer)
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▶ Online Authenticity Support
Send photos via LINE → Headquarters appraisers provide immediate appraisal support.
Even with zero appraisal knowledge, you can make professional-level judgments.
▶ Monthly SV Online Meeting (Free for a Limited Time)
Review of sales and profits / Improvement measures / Discussion of advertising strategies.
Normally 30,000 yen per month (excluding tax), but currently offered completely free of charge.
▶ Headquarters Bulk Purchase Support
Headquarters takes all purchased goods. Zero inventory risk and sales effort.
Money is converted in as little as 3 days, ensuring smooth cash flow.
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■ Industry First! Mie Prefecture's Peace of Mind Guarantee
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① Authenticity Guarantee
Even if a product that has passed the headquarters' appraisal is later found to be counterfeit,
the headquarters will always purchase it. The headquarters bears the risk of "appraisal error."
② Withdrawal Guarantee
If you withdraw within one year of opening, the headquarters will bear half of the property acquisition costs and interior/exterior renovation costs (limited to properties approved by the headquarters).
③ Hybrid Buyback Guarantee
Large deals from customers who visit the store are passed on to the headquarters' on-site buyback service.
50% of the confirmed profit is returned to the franchisee.
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Even with 90% of experience, you can become a professional buyback shop owner,
"Hands-on support" is a major draw.
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