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A shisha cafe and bar that focuses on providing an extraordinary experience, based on the concept of a "big tree," a space for contemplation!
"muse" is a shisha cafe & bar that operates nationwide as a franchise, and is the second brand of the shisha cafe & bar "musch". Based on the concept of "enjoying the lingering aftertaste", we not only offer a place to savor shisha, but also a space where you can relax both mind and body, whether you are contemplating or thinking with a large tree as a backdrop.
Estimated Startup Cost:¥10,000,000 or More
Industry:Food & Beverage/Delivery
The synergy between the luxurious interior design, meticulously crafted down to the smallest detail, and the Instagram-worthy sweets creates an appealing experience that attracts a wide range of customers, primarily women.
In terms of business model changes, it's possible to transform underperforming tenants into unique shisha cafes and bars while keeping initial costs low by utilizing existing fixtures and fittings.
One tenant saw their monthly sales increase from 2.4 million yen to 9.36 million yen and their monthly profit increase from 240,000 yen to 4.84 million yen after the business model change.
Leveraging our experience of rapidly opening more than 20 stores in just one year since our founding, we support store openings in the shortest possible time through standardized preparation procedures. Even those with no prior experience in the shisha industry can operate a store with high reproducibility after about a month of training.
* Market Research and Store Opening Negotiations: The brand headquarters' marketing team conducts on-site research and data-driven marketing for the target store location. They also provide support for property acquisition, including advice on negotiations with real estate agents and owners.
* Interior Direction and Product Development: Muse brand space designers, with experience in opening over 30 stores, will realize your vision for the interior. They support everything from creative production, such as SNS materials and POP displays, to product development, including sweets and drinks.
* Training and Operational Support: A one-month training program develops store managers, assistant managers, and employees from inexperienced individuals to fully competent professionals. After opening, continuous training and support are provided, addressing and improving the challenges faced by each store.
* Marketing Support: A four-month in-house specialist team provides full support for SNS marketing and media strategy. Regular study sessions are held to support marketing activities incorporating the latest trends.
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