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If you're considering a massage/chiropractic salon or a fitness gym, check out our "Stretch Specialty Store" franchise!
▼Stretchix FC introductory video (approx. 2.5 minutes) now available on YouTube! > https://youtu.be/RkCzaW0LRZo ★Exclusive access for those requesting information★ We will email you the URL for the full version (approx. 16 minutes) of the "private" interview video with the head of headquarters▼
Based on the concept of "Regaining a body that is 'less prone to fatigue' and 'easier to move' through the habit of stretching!", this is a stretch specialty store aimed at improving the health of middle-aged and elderly people. Positioned between the "relaxation" obtained from massage and chiropractic salons and the "exercise" obtained from fitness gyms, it addresses issues such as stiff shoulders, lower back pain, and posture improvement.
Estimated Startup Cost:Up to ¥5,000,000
Industry:Barber/Bodywork/Medical
Responding to the social demand for "controlling medical and long-term care benefit costs" to ensure the sustainability of social security, Japan's finances are strained as tax revenues cannot keep pace with the expansion of social security costs (medical care, long-term care, and pensions).
Especially regarding medical expenses, which account for a large portion of these costs, the government believes that revitalizing the next-generation healthcare industry (preventive and health management services outside of public insurance) can help control medical expenses for lifestyle-related diseases.
The government's strategy is shifting towards "prevention-focused" care. By shifting costs related to chronic medical care for lifestyle-related diseases and other conditions to prevention and disease management, the aim is to "extend healthy life expectancy and create a society where people can live long and healthy lives," thereby aiming to reduce the total medical expenses an individual will incur over their lifetime, and the government is supporting the creation of new businesses in this area.
The "anti-fatigue and relaxation" market size is projected to exceed 12.1 trillion yen in fiscal year 2020, up from 4.9 trillion yen in 2007.
Incidentally, long-term care benefit costs are projected to increase from 6.7 trillion yen in 2007 to 12.2 trillion yen in 2020, making it one of the few growth markets in mature Japan. Furthermore, in an aging society (by 2025, one in four people will be 75 years of age or older), consumer awareness of "prevention" is increasing, and awareness of "preventive medicine" and "elderly care prevention" services is expanding.
Addressing a wide range of body care needs (both passive and active) + high compatibility with preventive medicine and long-term care prevention.
For those at risk of lifestyle-related diseases, it contributes to preventive medicine such as improving arteriosclerosis; and for the elderly, it contributes to long-term care prevention such as fall prevention.
As a result, it is a win-win-win business model that contributes to curbing the ballooning social security costs of the region and the country!
Existence of a vacant market for "stretch specialty stores"
- Successful models in residential areas are rare: By avoiding bustling commercial areas and conducting business verification in various locations and property sizes in residential areas where "only residents visit," know-how has been built. By building a business model that can be replicated in residential areas and regional cities, nationwide expansion is possible.
- Lack of competitors actively expanding chains in residential areas: An opportunity for multi-store expansion in locations without competition!
A highly profitable business model. Achieving monthly sales of 1.6 million yen and an operating profit margin of 44% with approximately 6 tsubo (approx. 20 sq m) of space, two full-time employees, and one part-time employee working two days a week.
* Personnel: The industry's normalized non-regular employment environment presents an opportunity. We actively recruit experienced full-time employees. Even those without bodywork experience can quickly become productive through pre-opening and group training!
* Property: Properties in residential areas face less competition. Small-scale stores ranging from a minimum of 3.5 tsubo (1 bed) to 15 tsubo (3-4 beds), and a reservation-only system, allow for attracting customers even on upper floors, enabling lower rent.
Stretchix offers two store types: "Core Stores" (3 or more beds) and "Satellite Stores" (2 or fewer beds). We recommend a short-term dominant store opening strategy (high-density multi-store opening method) of 3 stores. If you open 3 stores (1 core store + 2 satellite stores) within one year, a total investment of 16 million yen (excluding tax and working capital) could potentially result in annual sales of 50 million yen and annual operating profit of 18 million yen (based on the second year's financial plan)!
● Core Store Type (A core store with functions such as managing multiple stores, recruiting and training personnel. Recommended as the first store.)
・Size: 15 tsubo (approx. 50 sq m), 3 beds, 3 full-time trainers
・Investment: 8.2 million yen (Includes franchise fees and other headquarters costs, property acquisition costs, store construction costs, equipment costs, recruitment costs, etc. Excluding consumption tax)
・Monthly sales: 1.8 million yen / Monthly operating profit: 600,000 yen
・Investment recovery period: Approximately 12 months
● Satellite Store Type (A store specializing in retail operations. Recommended when developing a dominant presence around a core store.)
・Size: 7 tsubo (approx. 23 sq m), 2 beds, 2 full-time trainers
・Investment: 4.4 million yen (Includes franchise fees and other headquarters costs, property acquisition costs, store construction costs, equipment costs, recruitment costs, etc. Excluding consumption tax)
・Monthly sales: 1.2 million yen / Monthly operating profit: 400,000 yen
・Investment recovery period: Approximately 16 months
* Franchise fee: 1,000,000 yen (based on 2 beds at 500,000 yen each)
* Security deposit: 500,000 yen
* Other:
* Training fee: 300,000 yen (based on 2 people at 150,000 yen each)
* Opening preparation fee: 500,000 yen
* Headquarters-supplied items: 200,000 yen
* Property acquisition costs, store construction costs, equipment, and recruitment advertising costs are separate and must be paid at actual cost.
●Revenue Plan *Based on 7.00 tsubo (approx. 23.5 sq m) and 2 beds
Sales (Monthly Sales): ¥1,250,000
Personnel Costs: ¥520,000
Royalties: ¥80,000
(Royalties (Fixed): ¥50,000 Advertising Contribution (Fixed): ¥30,000)
Other Expenses
Rent: ¥100,000
Advertising Costs: ¥100,000
Other Costs: ¥50,000
Operating Profit: ¥400,000
● Industry First! Franchise fee linked to the number of beds, making a minimum of 500,000 yen (for one bed) possible!
The franchise fee is calculated as the number of permanent beds* x 500,000 yen (excluding tax), eliminating any unfairness in franchise fees based on store size.
● No 500,000 yen (tax-free) franchise deposit required for the second and subsequent stores!
While the deposit is held as collateral for royalties and other payments to headquarters, existing franchisees with a track record of opening stores are exempt from this deposit for their second and subsequent stores.
● Training by your own employees is possible for the second and subsequent stores. No training costs are incurred each time you increase staff!
Franchise staff approved by headquarters can be limited to your own employees and can take on part of the curriculum as training trainers. (Training costs are reduced according to the amount of work involved.)
While headquarters training is mandatory in most FC businesses, this reduces the training cost burden on franchisees. (Manuals and other materials are provided by headquarters.)
● Recommended for [Part-time FC Management]! Headquarters Agency System (Limited to Tokyo and the surrounding three prefectures)
Comprehensive support for property acquisition, loan securing, staff recruitment, store management, and store manager training!
Franchise owners can open a store as a "side business" while continuing to earn a salary without quitting their job.
We can also support owners who "cannot secure physical time" or "are anxious about starting something new" with our agency system.
* Introduction and negotiation of store properties (contracts are handled by the franchise)
* Planning and negotiation of loan funds (loans are secured by the franchise)
* Initial interviews for recruited staff (employment is handled by the franchise)
* Store manager assistance (at the time of opening, headquarters staff will manage as store managers, while simultaneously training store staff to become store managers, and handing over the role after promotion)
▼Stretchix FC introduction video (approx. 2.5 minutes) is now available on YouTube! > https://youtu.be/RkCzaW0LRZo ★Exclusive access for those who request materials★ We will send you the URL of the full version (approximately 16 minutes) of the "private" interview with the head office representative via email ▼
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