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SPOONFUL TOKYO, the popular Danish sandwich specialty shop that's been trending on social media, is now recruiting franchisees! A new kind of sweets and deli aiming for high profits with a small space and a small team.
SPOONFUL TOKYO is a specialty shop offering innovative Danish sandwiches, featuring crispy, specially made Danish pastry filled with luxurious sweets and hearty savory fillings.
From sweet options like chocolate Danish and cookies & cream to savory choices like Margherita and Japanese-style pulled pork, all menu items are offered at a flat rate of 650 yen. With its straightforward pricing and visually stunning presentation, it has garnered a large number of repeat customers, particularly among Gen Z and families.
The space-saving design, primarily focused on takeout, minimizes property acquisition costs and initial investment.
Estimated Startup Cost:Up to ¥10,000,000
Industry:Food & Beverage/Delivery
Our unique model offers all Danish sandwiches, from sweet to savory, at a uniform price of 650 yen. This makes it easy for customers to choose and encourages bulk purchases. It allows customers to visit at any time of day and for any reason—breakfast, lunch, snacks, or as a gift—achieving a high average customer spend and repeat customer rate.
The Danish sandwiches, with their meticulous attention to visual impact, are designed to encourage customers to post about them on social media. Without massive advertising costs, brand recognition has grown primarily through word-of-mouth. The trendy, pink-based packaging and sophisticated logo are also major differentiators from competitors.
Streamlined preparation and manuals enable simple cooking without the need for skilled chefs. Because it's primarily a takeout business, it can be started in a small space of just a few square meters, minimizing fixed costs such as rent and labor. This package offers an extremely fast return on investment, making it ideal for small-scale individual businesses as well as new ventures for corporations.
This includes property acquisition costs, interior and exterior renovation costs, franchise fees, training fees, etc. We also offer a low-cost store opening model.
Monthly sales of 1.5 million yen / This model makes it easy to secure high profit margins as it is mainly takeout.
Example 1: Monthly sales of 1.5 million yen
Cost of goods sold: 450,000 yen
Labor costs: 500,000 yen
Rent: 150,000 yen
Other expenses: 200,000 yen
Profit: 200,000 yen
Example 2: Monthly sales of 2 million yen
Cost of goods sold: 600,000 yen
Labor costs: 500,000 yen
Rent: 150,000 yen
Other expenses: 250,000 yen
Profit: 500,000 yen
Example 3: Monthly sales of 2.5 million yen
Cost of goods sold: 750,000 yen
Labor costs: 500,000 yen
Rent: 150,000 yen
Other expenses: 250,000-300,000 yen
Profit: 800,000-850,000 yen
We provide thorough support, from selecting a property and conducting market research before opening, to providing cooking and customer service training at headquarters, and even on-site supervision on opening day. Even after opening, headquarters will continue to support you in ensuring long-term business stability by sharing know-how on attracting customers using social media and introducing new seasonal menus.
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