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"Peace of mind and excitement translate into profit." A new genre of five-sense healer fulfills women's "zeroth need," creating a unique and highly profitable franchise.
■ Industry's First "Female-Only Healer Male" Model
Rohmer is a women-only relaxation brand that offers both a sense of security and the thrill of an extraordinary experience, without being a sex worker or a romantic partner.
By responding to women's **latent desires (the 0th desire)**—the desire to "simply be treated gently" and "to be touched with peace of mind"—we have achieved an overwhelmingly high repeat customer rate and nomination rate.
Estimated Startup Cost:Up to ¥5,000,000
Industry:Various Services
Rohmer caters to women's latent, primary needs by offering a new kind of healing—"security x excitement"—that is distinct from romance or the sex industry.
With an average price of over 20,000 yen and a nomination rate exceeding 90%, these figures demonstrate the lack of competition in this market and the ease with which its value can be communicated. High profitability can be expected even in regional cities.
Thanks to headquarters training, even inexperienced male staff can become productive in a short period of time.
Furthermore, because the spatial design that stimulates all five senses and the customer service skills are highly reproducible, stable operation is possible even without the owner being present on-site.
"High ratings no matter who handles it" is the strength of the Rohmer brand.
Rohmer offers two business models: a low-risk mobile service model and a store-based model that easily enhances brand value.
Business designs can be tailored to area characteristics and financial plans, and both models achieve low fixed costs, high unit prices, and high repeat customer rates.
This is a highly flexible business that allows for a quick return on initial investment.
We also offer a pilot plan with even lower startup costs.
■Revenue Simulation
[Nagoya Branch] (8 therapists) 2 clients per day (¥37,000)
Sales: ¥6,512,000
Salaries: ¥3,256,000
Advertising and Promotion Expenses: ¥300,000
Consumables: ¥100,000
Royalties: ¥651,200
Operating Profit: ¥2,204,800
[Gifu Branch] (5 therapists) 1 client per day (¥20,000)
Sales: ¥2,200,000
Salaries: ¥1,100,000
Advertising and Promotion Expenses: ¥100,000
Consumables: ¥50,000
Royalties: ¥220,000
Operating Profit: ¥730,000
① Recruitment and Human Resource Development Support
Recruitment support for male healers (job posting templates, selection of recruitment media)
Lectures on interview and selection methods
Customer service and technical training to develop professionals from inexperienced individuals (headquarters or on-site)
② Customer Acquisition and Marketing Support
Listing of store information on official websites and social media
Proposal of advertising strategies tailored to regional characteristics
Provision of know-how for operating social media such as TikTok and Instagram
Designing customer communication to achieve high repeat business
③ Operation Manuals and Training
Customer service and treatment manuals (video and text)
Manual for creating a sensory experience (space, scent, sound, sense of distance)
Provision of sales, reservation, and customer management systems
Sharing of management know-how for owners
④ Brand Value Maintenance and Quality Management
Regular mystery shopping and feedback
Provision of brand guidelines (logo, uniform, advertising expression)
Priority introduction of new services and new presentations
⑤ Business Startup Support
Market research for the target area
Property search (for brick-and-mortar stores)
Initial equipment list and supplier introduction
Provision of equipment and tools necessary for mobile business startups
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