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A new business combining in-home massage and foot/nail care could allow for market dominance.
"Medical Fresh" is a next-generation home care service that combines home massage and foot and nail care.
Because it's a market with little competition, you can quickly spread awareness, thoroughly increase customer satisfaction, and build a stable business by encouraging repeat business. Furthermore, you can join the practitioner's liability insurance system, so even those who lack confidence in their skills can start their own business.
Estimated Startup Cost:Up to ¥5,000,000
Industry:Barber/Bodywork/Medical
Medical Fresh is a new business model that combines the growing market of in-home medical massage with a "foot and toenail care business." Foot care businesses are common in Europe, and keywords such as "thickened nails, corns, and ingrown toenails" have extremely high online search volume, making it a business that can attract attention. Because it is a market with a bright future, it is a next-generation senior business that can achieve overwhelming differentiation from other companies in the in-home medical massage business, which has many new entrants and competitors.
In Japan, it is said that 70% of the population suffers from some kind of foot problem. Among these, a problem called "onychocryptosis" (thickened toenails) is a common symptom that troubles many elderly people, often making walking difficult. Because many elderly people have difficulty going out due to these foot problems and wish to receive medical massage at home, a business that combines in-home medical massage with foot care is expected to have a large market. This business is highly compatible with the market because it allows elderly people with foot problems to receive services without having to go out, and it can differentiate the business from competitors.
You will receive thorough training in business operations, massage therapy, and foot care, and we also offer comprehensive after-sales support. Our support system after opening your business is complete, including regular skill checks, technical seminars, introductions to practitioners, advertising and promotional support, and networking events for partner store owners. You can also join our "Practitioner Liability Insurance System," which provides coverage of up to 100 million yen for personal injury and up to 100 million yen for property damage, so you can rest assured that you will be covered in the event of an accident.
Franchise fee: 1,720,000 yen
Security deposit: 880,000 yen
Training fee: 850,000 yen
Logo usage/advertising fees, etc.: 120,000 yen
*All prices exclude tax
*Equipment purchase and property acquisition fees may vary depending on the store
*Other fees may apply, and this information may not be up-to-date.
■Owner employs 1 foot nail and massage therapist
Sales: 1,650,000 yen
Tenant fee: 65,000 yen
Personnel costs: 350,000 yen
Utilities: 35,000 yen
Communication costs: 10,000 yen
Gasoline: 5,000 yen
Royalty (fixed): 125,000 yen
Certification system rental: 30,000 yen
Miscellaneous expenses: 20,000 yen
*Royalty: +50,000 yen per additional therapist for the visiting medical massage business, +25,000 yen per additional treatment device for the doctor nail business
*All prices are excluding tax
*Other costs may apply, and the information may not be up-to-date. Please be aware of this in advance.
■Before Opening
【Home Visit Massage】
・Basic Knowledge Training (3 days)
【Foot & Nail Care】
・Basic Classroom Training (3 days)
・Basic Practical Training (12 days)
・Monitor Training
・Doctor Nail Machine Usage
・Opening Support
■After Opening
【Home Visit Massage】
・Regular Skills Training
・Regular Ethics Training
・Owner Meeting
【Foot & Nail Care】
・Sales Training
・External Training at Nursing Homes (After Independence)
・Customer Management & Customer Service
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